• Blog Stats

    • 24,685 hits
  • Advertisements

Facebook Friends, You Tubers and the Twitterati: Digital Communities in Web 2.0

Digital Scholars Works-in-Progress 2010

Facebook Friends, You Tubers and the Twitterati: Digital Communities in the Web 2.0 Era

Friday 2/26 noon – 1:30          McKenzie Collaboration Center

Harsha Gangadharbatla and Kim Sheehan (School of Journalism & Communication)

Harsha Gangadharbatla

“Are you on Facebook?” “Will you follow me on Twitter?” Everyone, it seems, is joining and participating

in online Social Network Sites (SNS).  While motivations of college students have been examined, motivations beyond the campus have received little attention. Additionally, how motivations change as an individual spends more time on an SNS (and as more applications are made available to individuals) has not been examined. Kim and Harsha will present preliminary results from an online study of motivations from adults 18-64 to join SNS.

Kim Sheehan

Using the traditional media approach of Uses and Gratifications, they examine why users join these sites initially, and how their motivations change over time. Results indicate that motivations for Facebook and Twitter are different, both for initial adoption and for usage over time.  The limitations of ‘traditional’ research paradigms in the study of new technology will be highlighted.  Additionally, they examine the barriers seen to participating in SNS, and the role information privacy plays in the presentation of one’s self at the SNS. Finally, they will explore implications for future SNS development, as well as theory development, in the Web 2.0 world. Harsha and Kim conducted this research with support from the Oregon Community Credit Union Research Fellowship.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: